Umuziki wa Bob Marley ugiye gukurwa muri TikTok ni mu gihe Universal Music yiteguye kuvana indirimbo zayo ku rubuga rwa ByteDance nyuma yo guhagarika amasezerano yo kujya bishyura igihe hakoreshejwe indirimbo zabo.
Kuvana indirimbo za Universal Music kuri uru rubuga bizagira ingaruka ku bafana kubera ko hari indirimbo z’abahanzi bakunda nazo zitazongera kuboneka kuri uru rubuga harimo abazwi nka Sean Paul, Taylor Swift, The Weeknd, na Drake.
Igihangange mu nganda, kigenzura umugabane munini wumuziki wisi, harimo indirimbo zose za Bob Marley hamwe n’indirimbo nyinshi zizwi nka classique.
Gushinja TikTok “gutoteza,” Universal ivuga ko urubuga rwashakaga kwishyura igice gito cy’igipimo gisanzwe cyishyuwe n’izindi mbuga nkoranyambaga kugira ngo ubone urutonde rw’umuziki. Kubera iyo mpamvu, Universal yatangaje ko ishaka guhagarika ibikenerwa muri TikTok igihe amasezerano yabo yarangiye ku ya 31 Mutarama.
Abahanzi bagera ku 1000 bifatanije na Universal Music Group, hamwe na label ziyishamikiyeho kandi muribo, igice kinini cyabahanzi kigwa muri Universal Music Latin Entertainment (UMLE) nkibikorwa byo hejuru byamamaye J Balvin, Daddy Yankee, Juanes, nibindi byinshi.
Urutonde rw’abahanzi bo muri Jamayike munsi y’ibirango bifasha harimo Buju Banton na Masicka, basinyanye na Def Jam, Shenseea, basinyanye na Interscope binyuze mu masezerano y’ubufatanye n’Abimukira bakize, na Stefflon Don, ufite ikirwa cye cyanditseho 54 munsi y’umuziki wa Universal.
Mu bahanzi ba Dancehall basinyiye Warner Records harimo Popcaan na Teejay. Iheruka gusinyisha amasezerano no gutangaza amasezerano na Warner Music nyuma yo gutandukana kwe “Drift” yaje gukundwa na TikTok irenga miliyari. Uyu muntu yise Up Top Boss yiteguye gushyira ahagaragara EP ye ya mbere “Ndi Chippy” mu masezerano kuri uyu wa gatanu, 2 Gashyantare.
